I'm sure you've heard of the world famous ebook entitled, "Magnetic Sponsoring", by Mike Dillard. This ebook is considered to be the "Attraction Marketing Bible", according to many Internet Marketers, but in this post, I'm going to reveal my opinions on magnetic sponsoring, (not the book) and how you can use it to get the most out of your business.
Does Magnetic Sponsoring Truly Work??
It depends on many factors... Who you are, what you know and how you share what you know. Here's what I mean...
In my short time on the internet, I've come to realize that we all, as Marketers, regurgitate the identical information. We all talk about Network Marketing companies, tools, tips and tricks and the like. The problem is most of us tend to "copy" each other... Not in the literal sense, but, in how we share our information.
See, the thing I really like about magnetic sponsoring and Attraction Marketing, is it allows me to be who I am. It allows me to deliver my information in a way that attracts like minded people to ME. I have had a lot of people tell me that they really like the content here on my blog, and they return to read on a regular basis. This is because I speak what's on my mind and I state what I feel... Whether it's good or bad. If I feel like my readers will benefit from it, then I will write about it.
So, for me... Without a doubt, magnetic sponsoring does work. Because of what I do, it's not uncommon for somebody to contact me and say, "I've been following you for a while now and I like your stuff. I'm now ready to work with you."
How To Get Magnetic Sponsoring To Work For You
Be Yourself - You're representing "You, Inc." Give people the chance to get to know who you are and what you're all about. Trust me, you may have a level of expertise that is through the roof, but that means nothing if people can't relate to you.
Discuss Your Experiences - It's perfectly alright to share the good experiences you've had in your business, but you become a lot more credible when you share the bad as well. Let's face it, all of us have good days and bad times in our business. For years, we as marketers, only talked about the good aspects of our business with our prospects. We had them thinking that Network Marketing is a piece of cake. Lack of the proper mindset is one of the biggest reasons why so many people fail in MLM.
I don't look at my bad experiences as something that will scare people away. If it does frighten them away, I don't want them in my organization anyway. I share the bad moments, so people won't make the exact same mistakes I did... Which, in turn, will make me more credible in the eyes of my readers. And, if you're more credible in the eyes of your readers, that will make magnetic sponsoring work you for you that much more.
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